SEO in one line
SEO stands for search engine optimisation. Put simply: shaping your website so that when someone searches Google for your product or service, your site appears near the top.
You do not pay Google for this. Paying to appear at the top is Google Ads, which is a different thing.
How Google decides who comes first
Google weighs many things, but three ideas matter most.
- Relevance — whether your page clearly covers what the person is looking for
- Quality — whether the content is useful and the site loads fast on mobile
- Trust — whether other good websites link to yours
What SEO work actually involves
In practice the work falls into a few parts.
- Keyword research — finding what customers type
- On-page — shaping titles, copy and images to match
- Technical — speed, mobile usability, and making sure Google can read every page
- Content — new writing that answers people's questions
- Local — keeping your Google Business Profile and Maps details accurate
How long results take
Usually 3–6 months. A new website or a competitive topic can take longer. It takes patience — but once you hold a position, customers keep arriving without a cost per click.
Promises that should make you cautious
Some claims are a sign that something is off.
- “Guaranteed #1 on Google” — Google decides the rankings; nobody can guarantee them
- “Results in a week” — honest SEO is not that fast
- “Thousands of backlinks” — low-quality links can do harm
- No explanation of the work — do not pay for SEO without a report
Do you need SEO?
If people search Google for what you sell — clinics, service businesses, shops with specific products — SEO will help. Our SEO service starts from ৳4,000 a month.
If your product is something people do not search for but buy when they see it (a new clothing design, say), Facebook ads will do more for you at the start.